Barbara Logan, Community Champion at Asda Antrim is spearheading the drive to ‘eat local’ as she embarks on a year-long programme of activity as part of Asda’s support for Year of Food & Drink.
Each of Asda’s 16 Community Champions have been trained to make sure they’re fully up to speed with Asda’s local sourcing policies and procedures.
This included a guided store walk-through to identify the local ranges which are amongst the £300million of produce Asda annually sources from food and drink producers across the island of Ireland.
The training is important as the Community Champions are regularly involved in local community work, visiting schools, engaging with senior citizen groups, fundraising and volunteering – with the focus on supporting those who live close to and shop at Asda.
“Year of Food & Drink gives a new dimension to our community work,” Barbara said.
She added: “Learning more about Asda’s commitment to the local food industry, and seeing how it is brought to life on our shelves, is vital as we can share this at a community level and play our part in supporting NI’s agri-food sector.
“From school visits, healthy eating sessions, fundraisers and involvement in events such as Balmoral Show and Open Farm Weekend, this training has primed us to bring a ‘local flavour’ to our community work throughout NI’s Year of Food & Drink.”