For the first time in eight years, The Army has launched a new Officer recruitment campaign.
‘With Heart. With Mind’, aims to attract more recruits by showcasing the Army Officer as a highly-skilled career that offers leadership, challenge and the opportunity to do something that makes a difference.
The campaign includes a focus on Northern Ireland to highlight the career opportunities available.
Research has shown three-quarters of university finalists are unaware of salary levels available (an Army officer can expect an annual salary of £30,617 after training plus pension), fast track promotion prospects or of the ability to gain professional qualifications with military service.
The research also threw up a lack of knowledge on not only how competitive an officer career is compared to other professions.
As a national interactive campaign kicks off today (Thursday) to counter misconceptions, NI will play its part
with staff from the Armed Forces Career Offices getting engaged with graduates and being supported with a locally tailored advertising and marketing drive under the banner of “With heart, with mind.”
The General Officer Commanding Recruiting & Training Division, Major General Chris Tickell, said: “We know that today’s graduates are looking for challenge and genuine responsibility from day one in their career. They want to do something that makes a difference and are not driven by money as they used to be. A career within the Army provides this, fulfilling the desire to work with both heart and mind.
“This recruitment campaign aims to bring the Army to the forefront of university students’ hearts and minds by offering insight and experiences and raising awareness of the opportunities and competitive salary that Officers enjoy”.
“We also know that there are further misconceptions about the background of Army Officers being elitist. We are seeing around 50 per cent of Army Officers coming from a comprehensive school background and we now have more applicants joining from polytechnic universities and ewer from the more traditional sources, such as Oxbridge.”
Army Officer, Captain Patrick Pratt, 31, serving in the 1st Battalion The Royal Irish Regiment, features in the new campaign.
Patrick said: “I decided to join the Army as an Officer because after graduating there were very few other jobs
that offered such a range of challenges and opportunities. My role has also given me the opportunity to lead teams and serve in humanitarian aid operations which has been by far the most rewarding experience of my career.
“While working in Afghanistan, I was able to help local families have the freedom and safety to access the local town for food, water and supplies. The infantry can provide security to countries and people in areas of conflict that will make a difference, offering peace, stability and security.
“The Army attracts people of all shapes and sizes, which is what makes it such a great institution. It doesn’t matter what your background, class or experience is – when you’re all out in a field and it’s cold and wet, money and background won’t help you set up a harbour area, do a platoon attack or manage your soldiers better.”
For more information about the role of an Army Officer search Army Officer Jobs, visit www.army.mod.uk/officer or call 0345 700 1700.