Crowds descend on Ballymena for popular annual Discount Day

The Ballymena Means 'Discount Day' social media competition, for two vouchers worth �100 are Linda Lowry (left) and Catherine Moore (right), pictured with BID Chairman, Clive Kyle.
The Ballymena Means 'Discount Day' social media competition, for two vouchers worth �100 are Linda Lowry (left) and Catherine Moore (right), pictured with BID Chairman, Clive Kyle.

The crowds were out in force for another successful Discount Day in Ballymena in the town centre.

The third annual ‘Discount Day’, formerly known as Church Street Discount Day, is organised by Ballymena Business Improvement District (BID) and has got bigger and better each year, as has the crowds and special offers from participating retailers.

Mayor of Mid and East Antrim, Councillor Lindsay Millar (second from right) joined the many shoppers who made their way to Ballymena on Thursday to enjoy the special offers and promotions during the Discount Day sales.  Also pictured (L-R) are Dawn Grealey, Christine O'Neill and Amber Breen.

Mayor of Mid and East Antrim, Councillor Lindsay Millar (second from right) joined the many shoppers who made their way to Ballymena on Thursday to enjoy the special offers and promotions during the Discount Day sales. Also pictured (L-R) are Dawn Grealey, Christine O'Neill and Amber Breen.

Running from 9am to 9pm, Discount Day saw the majority of local independent and high street retailers offering shoppers special promotions and discounts throughout the day.

The crowds came from near and far to avail of these fantastic offers, with many shops busy from morning to night.

Alison Moore, Ballymena BID Manager said: “Once again, we had another hugely successful Discount Day in the town centre. Each year, the support from both retailers and visitors is increasing and it’s great to see the shops in the town thriving.

“There was a fantastic atmosphere throughout the town when we met with shoppers during our walk around with Councillor Lindsay Millar, the Mayor of Mid and East Antrim Borough Council.

Wilma Dodd from Ultimate in Fashion, is pictured with Liz Graham during Discount Day, which took place in Ballymena on Thursday 1st November.

Wilma Dodd from Ultimate in Fashion, is pictured with Liz Graham during Discount Day, which took place in Ballymena on Thursday 1st November.

“I’d like to personally thank all the traders in the town who donated prizes to the roadshow giveaway and to all those who put on excellent special offers and discounts on the day. We run many events throughout the year to increase footfall to the town centre, but we are always extremely well supported by the local businesses who continue to donate prizes and make our visitors feel welcome.

“Their participation in Discount Day is the reason people travel to Ballymena and is a big factor in the success of the day.”

Shoppers were treated to some on street entertainment as the Cool FM Roadshow, hosted by Pete Snodden, drove into town and a lucky selection of shoppers went home with some brilliant prizes that were donated from businesses within the BID area.

Local band, Picture the Sound, performed for the evening crowds at the Harmony Hub, which added to the already electric atmosphere.

Shoppers take a break during the Discount Day sales in Ballymena.

Shoppers take a break during the Discount Day sales in Ballymena.

Mayor of Mid and East Antrim, Councillor Lindsay Millar said: “I loved being a part of this year’s Discount Day in Ballymena. There was a brilliant atmosphere throughout the town, as well as in the stores.”

Pictured during Discount Day is Jacque McNeill of Jacque McNeill Artist, Jennifer Davison, Jen Sketches and Ceri McKervill, Cerisart.

Pictured during Discount Day is Jacque McNeill of Jacque McNeill Artist, Jennifer Davison, Jen Sketches and Ceri McKervill, Cerisart.

Roy Smith, proprietor of Outdoor Adventure, ensures the Mayor of Mid and East Antrim, Councillor Lindsay Millar and BID Chairman, Clive Kyle are kept warm during Thursday's annual Discount Day in Ballymena

Roy Smith, proprietor of Outdoor Adventure, ensures the Mayor of Mid and East Antrim, Councillor Lindsay Millar and BID Chairman, Clive Kyle are kept warm during Thursday's annual Discount Day in Ballymena