Ballymena and Antrim Times readers have helped Concern Worldwide raise nearly £1 million, following an award-winning partnership with the charity.
Concern Worldwide saw of stiff competition to win the Fundraising Partnership of the Year award from the Institute of Fundraising in Northern Ireland.
Working in close partnership with Concern Worldwide, the Ballymena and Antrim Times’ parent company Johnston Press NI, along with UTV and U105, supported the organisation’s Hunger Stops Here appeal, a UK-wide fundraising and awareness raising campaign.
The 12-week campaign which ran from mid-September to mid-December 2014, focused on raising income and awareness to tackle malnutrition among children in the world’s poorest countries.
During the fundraising period, £1.4m was raised UK-wide – with £925,000 coming from Northern Ireland.
One couple donated an incredible £500,000, but the charity has welcomed the generosity of each and every contribution.
All donations to the appeal during this period were matched pound for pound by the UK government through their Aid Match scheme, meaning a total of £2.8 million raised.
Ballymena and Antrim Times reporter Lorna McKay travelled with Concern to Zambia last August to see first-hand the problems that some of the world’s poorest communities face because of lack of access to enough nutritious food, and the ways in which Concern is tackling them.
Visiting the Mumbwa district, where one in two children are classed as being stunted due to chronic malnutrition, Lorna met local people benefitting from the RAIN Project, which aims to tackle the issues around malnutrition.
Peter Anderson, Head of Concern Worldwide in Northern Ireland, said: “We are delighted to win the Fundraising Partnership of the Year award for our work with Johnston Press NI, UTV and U105.
The partnership was a great example of how the charitable sector and the media can work together to help the world’s poorest peoplePeter Anderson, Head of Concern Worldwide in Northern Ireland
“The partnership was a great example of how the charitable sector and the media can work together to help the world’s poorest people.”
The partnership generated hundreds of opportunities to promote the appeal in 17 regional press titles and on NI national TV and radio.
During the three months of the campaign, the Northern Ireland public donated £925,000,out of a UK total of £1.4million,– the total amount being doubled to £2.8million by the UK government.
Peter added: “A massive high point during the appeal was the news that two new supporters, inspired by the opportunity to see their donation doubled, decided to make an incredibly generous donation of £500,000 to the appeal.”
Zambia: How Concern is helping to educate families about nutrition
Zambia: Rural women travel over 15km for health services
Zambia: Learning about nutrition is helping local families
Video: Times reporter in Zambia