Ballymena business maps ‘pretty useful’ on road to success

The Pretty Useful Map Company has successfully launched the first of four themed map guides aimed at the lucrative Dublin visitor market.
By The Newsroom
Published 11th Jun 2013, 10:37 BST
Ballymena Business The Pretty Useful Map Company has successfully launched the first of four themed map guides aimed at teh lucrative Dublin visitor market. The company's success follows the recruitment of a dedicated Sales and Marketing Manager supported by Invest Northern Ireland. Pictured (L-R) are business owners Hilary Richmond and Heidi McAplin with Invest NI's North Eastern Regional Manager, Gren Armstrong (centre).Ballymena Business The Pretty Useful Map Company has successfully launched the first of four themed map guides aimed at teh lucrative Dublin visitor market. The company's success follows the recruitment of a dedicated Sales and Marketing Manager supported by Invest Northern Ireland. Pictured (L-R) are business owners Hilary Richmond and Heidi McAplin with Invest NI's North Eastern Regional Manager, Gren Armstrong (centre).
Ballymena Business The Pretty Useful Map Company has successfully launched the first of four themed map guides aimed at teh lucrative Dublin visitor market. The company's success follows the recruitment of a dedicated Sales and Marketing Manager supported by Invest Northern Ireland. Pictured (L-R) are business owners Hilary Richmond and Heidi McAplin with Invest NI's North Eastern Regional Manager, Gren Armstrong (centre).

The Ballymena company’s success follows the recruitment of a dedicated Sales and Marketing Manager supported by Invest Northern Ireland.

The Pretty Useful Map Company produces unique and beautifully illustrated tourist maps showcasing key visitor destinations across Great Britain and Ireland. Co-owners Hilary Redmond and Heidi McAplin established their business last year and are keen to capitalise on opportunities beyond Northern Ireland.

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The company generates revenue by selling advertising space around the border and back of the map. QR code/smartphone technology is used to link the guide to banks of info. hosted on The Pretty Useful Map Company’s website or partner organisations’ apps/websites.

Related topics:Ballymena