Mid & East Antrim Mayor Billy Ashe is calling on local people to help save lives by supporting the Northern Ireland Blood Transfusion Service.
And he is leading by example, having given blood on the first of two days of donor sessions in Ballymena.
Cllr Ashe commented: “The Northern Ireland Blood Transfusion Service needs to attract many new donors to ensure a safe supply of blood to our hospitals.
“Blood is used in numerous ways, such as going to a child with leukaemia, a mother during childbirth, a person undergoing routine surgery, a person with cancer, or someone involved in an accident.
“In Northern Ireland upwards of 1,300 units of blood are used by 500 patients each week, yet 94% of the eligible population still do not give blood.
“I am urging the people of the Borough to get involved and attend these sessions,” he said.