M&S unveils exciting new store look for Ballymena store

Designed with customers in mind, the makeover has made the store more inviting, inspiring and easier to shop with a new look Foodhall and clothing displays. There is also a brand new in-store Bakery providing a range of speciality breads, pastries and cakes. The café has a new look too with an improved menu which includes baked potatoes.

Jackie McCullough, Store Manager said: “We can’t wait for our customers to come in and see all of the changes we’ve made and try our new Bakery. It’s a really exciting concept and we are thrilled to be the first M&S store in Ireland to receive the new look. We’d love as much feedback as possible from our customers.”

New features at the store include:

Clothing: the store now delivers a range of fashionable pieces and trusted essentials with market leading innovation and quality at great value. Boasting larger ranges of Indigo, per una and Classics, each clothing brand is now very clearly segmented, with distinct brand identities that allow customers to see which brand best meets their personal style preferences. This is highlighted for customers through unique branding, visual merchandising kit and propping. For example, per una has mixed messages of print and texture influenced by the blueprints of ethnic design. An ethnically casual look for Indigo includes trestle tables and denim mannequins, with white-washed wooden wardrobes and chandeliers. New to the Ballymena store, the Autograph Collection is luxurious and sophisticated with a black glass table and grey posed mannequins. Men’s Tailoring is also new to the store.

·Home: a larger and enhanced Home department.

·Bakery: the new Bakery will offer a range of speciality breads, pastries and cakes. All bread can be freshly sliced in-store by trained staff.