Tayto tasty new title sponsor for NI Open

Mr Tayto keeps an eye on NI Open Tournament Ambassador Michael Hoey's bunker play. (Photo: Ewan Harkness)
Mr Tayto keeps an eye on NI Open Tournament Ambassador Michael Hoey's bunker play. (Photo: Ewan Harkness)

One iconic brand combined with one internationally acclaimed tournament creates a potent force as the Tayto Northern Ireland Open, in partnership with Ulster Bank, promises to serve up a mouthwatering spectacle when the action gets underway at Galgorm Castle from July 28-31.

It is fitting that a home grown success story like Tayto has elevated its commitment to become the new NI Open Title Sponsor. As one of Northern Ireland’s most recognisable international brands it has supported tournament golf at Galgorm for many years and now it has taken on a lead role in the same year Tayto celebrates its 60th anniversary.

Paul Allen, chief executive of Tayto, commented: “We are delighted to become the title sponsor of this prestigious event, which showcases the very best of the sport and the country to the world.

“After being involved on a smaller scale for a number of years, we felt that in our 60th anniversary year, it was the perfect time extend our sponsorship. We appreciate the commitment involved from all parties in organising such an international spectacle and as a local business operating on a global scale, this feels like a natural fit for the Tayto brand as we too bring the very best of Northern Ireland to the rest of the world.

“We are looking forward to welcoming players and spectators alike to the Tayto Northern Ireland Open and firmly believe that 2016’s event is going to be more successful than ever.”

The tournament has become one of the standout events on the European Challenge Tour. Last year the province’s annual international tournament set the tour’s all-time attendance record when 39,423 spectators came through the gates to witness France’s Clément Sordet be crowned champion. Organisers are confident this year’s numbers will exceed 40,000.

Gary Henry, managing director at Galgorm Castle, looks forward to Tayto becoming a key player in the tournament’s success story.

“Tayto is a brand that is recognised the world over and a company that is very proud of its Northern Ireland roots. Our tournament strapline says ‘Performing on the World Stage’ and this is something Tayto has been doing successfully for so many years,” said Henry.

“We are delighted to have Tayto on board and look forward to working more closely with them and our other partners for what promises to be the biggest and best NI Open yet. As we welcome all our visitors to Galgorm at the end of July for another great tournament, we will also help celebrate Tayto’s 60th anniversary.”

Players are quick to pencil the event into their schedules at the start of the year and it’s easy to see why with the quality of venue and level of detail that makes it one of the best stop-offs on the Challenge Tour.